Marketing in Bloom • July 2024

Propagating Knowledge at Petitti Garden Centers

When Angelo Petitti first shared a weekly gardening tip on radio in the mid-1980s, the term “content marketing” didn’t exist. More than a decade would pass before the term was coined—and several decades before it came into widespread use. But that didn’t change the impact of what Angelo did ...

CEAg World • April 2024

Opportunities and Trends Gaining Traction in CEA

The CEA industry has unquestionably experienced some turbulent times in the last few years. But one healthy byproduct of the challenges has been a renewed appreciation for the greenhouse segment of the industry. As Chris Veillon, Pure Flavor‘s Chief Marketing Officer, pointed out in a recent CEAg World “Grower Outlook” interview, the established greenhouse produce industry is thriving, with significant investment and expansion underway.

CEAg World • April 2024

What Are Retail Produce's Biggest Trends?

Of all the factors driving growth and innovation in controlled environment agriculture (CEA) today, one stands out above all the rest: retail trends. Without consumers on your side at retail — backing up their preferences and demands with purchases — CEA growth and innovation become less impactful.

Cannabis Business Times • January 2024

Lume's Rapid Rise

B2B COVER STORY - Lume Cannabis Co. has flourished—growing from $2 million to nearly $200 million in revenue in four years—amid Michigan’s plunging retail prices and other challenges.

Garden Center Magazine • December 2023

A Haven of Inspiration

B2B Cover Story - With the hashtag #morethanatreefarm and seriously curated offerings, Texas IGC Fossil Creek Tree Farm and Nursery carves its own path — and , thanks to the water tower, everyone knows "Josh loves Terra."

Cannabis Business Times • November 2023

Power in Partnership - The Story of Simply Pure Trenton

B2B Cover Story - With the launch of Simply Pure Trenton, Wanda James and Simply Pure licensee partner Tahir Johnson are bringing the Colorado brand to the East Coast.

Garden Center Magazine • August 2023

One more dream

B2B cover story for Garden Center magazines shares the story of how Ted Lare Design Build + Garden Center is making dreams come true.

Cannabis Business Times • May 2023

CBT May 2023 Uncle Herb's

B2B cover story on Alaska's Uncle Herb's retail shops and Alaska Herb Garden cultivation.

Garden Center Magazine • April 2023

Keeping Up with Containers

B2B Feature. Container sales at most IGCs soared with the houseplant craze, but things got complicated when container and pottery supply chain issues hit.

Produce Grower • April 2023

Sustainable Aspirations

B2B cover story. For growers and packers who strive for sustainability, the decisions surrounding sustainable packaging are complex — from trends in materials and marketing to food safety, shelf life and plain old economics.

Cannabis Dispensary, Cannabis Business Times • November 2022

A '360 Approach': How Airfield Supply Creates Immersive Brand Experiences

Although connecting with customers in person is one of the most challenging aspects of marketing, getting face to face with consumers can ignite brand awareness and sales. At Airfield Supply Company, retail teams and brands collaborate on customized marketing partnerships that bring coveted consumer face time to pass.

Garden Center • October 2022

Food for thought

B2B COVER STORY The past two decades have seen a steady increase in garden centers with cafés and restaurants, inspired partly by artisan coffeehouses and European IGCs with high-end eateries at their hearts. Three IGCs share lessons learned on their food-venue journeys.

Produce Grower • August 2022

Moving forward in Alberta

Despite a global pandemic, Big Marble Farms has more than doubled its production area and nearly doubled its employee count. The company has also launched a sustainability initiative focused on “The” Big Marble — planet Earth — from which it takes its name.

Cannabis Business Times • August 2022

Same Infrastructure, More Light

Sponsored content for Cannabis Business Times. Jordon Musser, chief operating officer and chief product officer at Fluence, talks about bringing a new product to market.

Greenhouse Management • July 2022

Embracing online sales

B2B COVER STORY - When Doug Thorsen launched Thorsen’s Greenhouse in 2000, the houseplant explosion of the 1970s was a distant memory and accessible e-commerce for small businesses was little more than a dream. This B2B cover story shares how Thorsen’s focused production approach positioned the company for e-commerce success.

Garden Center Magazine • July 2022

Digital storefront

When COVID-19 hit the United States in early 2020, independent garden centers across the country scrambled to meet the challenge. Amazon and other online retailers took off as consumers doubled down on buying online, and garden centers took note. B2B story for Garden Center's 2022 Top 100 issue.

Garden Center Magazine • May 2022

Check your tech

B2B Cover Story for Garden Center's Tech issue explores how POS systems can help IGCs excel. By choice or necessity, IGCs across the country have had to implement e-commerce, navigate plant and product shortages, and stay on top of inventory and sales with less staff and more pressures — all areas where point-of-sale (POS) systems promise help.

Garden Center Magazine • November 2021

Power Over Plants

B2B feature on grower-retailers for Garden Center magazine's 2021 State of the Industry Report. Three independent garden center grower-retailers share why they grow — and why they plan to grow more. Report honored with a 2022 American Society of Business Publication Editors (ASBPE) Awards of Excellence Regional (Heartland) Silver.

Hemp Grower • June 2021

Small & Mighty

B2B COVER STORY - At Tulip Tree Gardens, branded hemp, heirloom vegetables, and regenerative agriculture now coexist where sharecropped corn and soybean fields once grew.

Greenhouse Management • December 2019

Optimized Overhaul

B2B COVER STORY - When Sue Klein’s grandparents chose Wisconsin farmland to start their greenhouse business in 1913, the location near Madison must have seemed like a perfect spot. More than a century later, few would disagree that the couple had foresight.