B2B COVER STORY - Today’s poinsettias are more compact, more resilient, more colorful and more diverse than ever, but the market has changed since Paul Ecke Sr.'s founding work.

B2B COVER STORY - How can you know what your landscape customers want and need most? It turns out, all you have to do is ask.

Advances in controlled environment agriculture (CEA) have changed the way the world grows food. It’s only natural that CEA greenhouse technologies are changing the way some farmers grow hemp, too.

B2B COVER STORY - When Sue Klein’s grandparents chose Wisconsin farmland to start their greenhouse business in 1913, the location near Madison must have seemed like a perfect spot. More than a century later, few would disagree that the couple had foresight.

Utah State University research is changing the 50-year-old definition of photosynthetically active radiation, aka PAR, the wavelengths of light plants use for photosynthesis.

Enthusiasm for habitat and pollinator gardening has ignited new interest in native plants as consumers discover relationships between gardens and the wildlife they support. Straight native species aren’t the only plant options in the limelight. Ornamental native plant cultivars, increasingly referred to as “nativars,” are gaining attention, too.

B2B COVER STORY - When grower Dorothy Russo plans Al’s Garden & Home production schedules, she has four demanding customers in mind: Al’s own Portland, Oregon-area retail garden centers.

With showy flowers swaying in the wind or foliage gaining autumn intensity, ornamental grasses are garden center stars.

Horticulture professionals who switched from ornamentals to cannabis offer insider insights and advice.