Advances in controlled environment agriculture (CEA) have changed the way the world grows food. It’s only natural that CEA greenhouse technologies are changing the way some farmers grow hemp, too.

Thanks to the 2018 Farm Bill, hemp was removed from the Controlled Substances Act, making it a federally legal crop. With that change, existing and emerging hemp businesses moved into new tax territory, free from the federal tax burdens associated with cannabis.

B2B COVER STORY - The people behind OGEN by Bloom Cultivation had a firm goal when they entered Canada’s legal market: become Canada’s premier connoisseur cultivator and produce consistent, small-batch, hand-trimmed flower at scale.

Social media has matured from its simple, sociable roots to become a critical component of any successful marketing initiative. Whether you’re new to social a seasoned user, succeeding on social media is crucial to building your brand and spreading the word.

Six years ago, overseeing a Canadian cannabis company wasn’t part of Vinay Tolia’s game plan. But fascination with the business intrigued Tolia and his hedge fund partners. “I learned very quickly just how difficult this plant is to grow well,” Tolia recalls.

When The Green Organic Dutchman (TGOD) expanded operations recently, the move transcended simply scaling what the Canadian cultivator had done before.

B2B COVER STORY - Greenhouse Wellness co-founder and Medical Director Dr. Leslie Apgar wanted to create “an atmosphere of learning and growth and support” when she and Gina Dubbé started the Baltimore-area dispensary less than three years ago.

Part One of a three-part series on generational marketing examines what 50- to 70-something cannabis patients and consumers want.

Sandwiched between baby boomers and millennials, Generation X grew up operating under the radar. Part Two of a three-part series on understanding generational differences in dispensary customers explores this elusive generation.

The final segment in a three-part series on generational marketing offers insights into millennial and Generation Z cannabis buying preferences.

Horticulture professionals who switched from ornamentals to cannabis offer insider insights and advice.

B2B COVER STORY - Finding a quiet place to talk is not easy for Brandon Levine. The whir of construction surrounds the Mercy Wellness CEO and a steady stream of people follow him wherever he goes.

Utah State University research is changing the 50-year-old definition of photosynthetically active radiation, aka PAR, the wavelengths of light plants use for photosynthesis.

From the vaping crisis to the COVID-19 pandemic, world events have intensified the need for transparency and trust in the cannabis supply chain. Blockchain, steadily gaining adoption in other markets, could be the answer.

B2B COVER STORY - Guided by a taste for highly regulated markets and a consumer-packaged-goods approach to cannabis, Cresco Labs focuses on consistency, quality and expansion.

B2B COVER STORY - With one eye toward the surf visible through his Santa Cruz apartment’s bathroom window and the other on his spare-bedroom grow, life was pretty simple for Daniel Wacks 15 years ago. “I got a lot of surf breaks, got a lot of smoke breaks—and I would plant, harvest, vacation, repeat. My only professional ambitions were to one day have a warehouse full of weed,” Wacks recalls.

With high-value crops and the cannabis industry’s cash-heavy reputation, cultivation security generates a lot of interest—and tight lips. But the lessons learned through experience are priceless.

B2B COVER STORY - The co-owners of California’s Pacific Reserve set out to direct their own destiny, from bootstrapping the business, staying true to their cultivation roots and keeping distribution in-house. The result? Agility and growth.

B2B COVER STORY - Mike Stetler, owner of Marisol Therapeutics and Gardens in West Pueblo, Colo., is very aware that his approach to growing marijuana differs from many commercial cultivators in the industry—and he’s fine with that.

Lloyd’s of London created some chaos when it stopped insuring cannabis businesses due to marijuana’s federally illegal status. With Lloyd’s out of the market and other firms questioning the industry’s insurability, insurance shopping — like banking — became a challenge.