JOLENE HANSEN

Freelance Writer
Content Marketing Specialist

For more than a decade, I've helped B2B and B2C publishers, businesses and brands tell their stories. Let's talk about how I can help you tell yours. Reach me at jolene@jolenehansen.com .

CANNABIS & HEMP


Cannabis Business Times •

DeFloria Achieves Ground-Breaking Milestone in Botanical Drug Development

DeFloria Inc.—a joint venture between Ajna BioSciences PBC and Charlotte’s Web Holdings Inc.—announced a milestone in its development of an oral multi-cannabinoid drug for the treatment of symptoms of autism spectrum disorder (ASD). To better understand the significance of this development and the forces behind it, Cannabis Business Times spoke with Joel Stanley, CEO of Ajna BioSciences and DeFloria Chairman of the Board, and Jared Stanley, CEO of DeFloria.
Cannabis Business Times •

‘We’re Not Just Building a Company—We’re Shaping the Future of an Industry’

The business world is full of lofty vision statements. But it’s abundantly clear—in cannabis and other industries—that platitudes about purpose and excellence don’t go far. Strategic vision that is grounded in hands-on experience and values marks the difference between statements that fall by the wayside and actions that drive growth, profitability and operational excellence.
Cannabis Business Times •

Multitier Growing With LEDs: ‘A No-Brainer’

Not many years ago, multitier cannabis cultivation was an anomaly. Using tiers in veg was uncommon, and tiered growing in flower was even more rare. But that situation has changed dramatically. Two cannabis cultivators share crucial considerations and significant benefits they’ve seen in pairing vertical growing with LEDs for Fluence-sponsored Cannabis Business Times 2025 State of the Cannabis Lighting Market report.
Cannabis Business Times •

How Green Rose Co.’s LED Retrofit Boosted Yield and Quality While Cutting Costs

When James Laski and his partners at TGB Consulting, LLC designed their new cultivation facility in California’s San Fernando Valley, it was purpose-built for HPS (high-pressure sodium) lighting. For the partners, who operate several cannabis companies, that decision rested largely on their familiarity with HPS. But, the team changed perspective and an LED retrofit ensured. Sponsored content for Cannabis Business Times
Cannabis Business Times •

6 Key Crop Lighting Design Considerations You Don't Want to Overlook

Lighting is one of the most important factors contributing to plant growth. To choose the best lighting design for your cultivation facility, it’s crucial to be able to make an “apples-to-apples” comparison between lighting designs. The challenge comes when lighting manufacturers use different analysis techniques. But by understanding key lighting considerations, you can make the most informed decision to create the best lighting plan for your crop’s needs. Sponsored content for Cannabis Business Times.
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