B2B COVER STORY - Interest in outdoor areas as extensions of indoor living spaces has gone from curiosity and hope to expectation and demand. When homeowners drop in on your designers, true outdoor living is likely part of their plan.

Social media has matured from its simple, sociable roots to become a critical component of any successful marketing initiative. Whether you’re new to social a seasoned user, succeeding on social media is crucial to building your brand and spreading the word.

B2B COVER STORY - Greenhouse Wellness co-founder and Medical Director Dr. Leslie Apgar wanted to create “an atmosphere of learning and growth and support” when she and Gina Dubbé started the Baltimore-area dispensary less than three years ago.

B2B COVER STORY - When City Escape founder Connie Rivera left her CEO career behind, she returned to her farming roots. But instead of an idyllic country setting, her dreams took shape on 3 acres in an underdeveloped Chicago neighborhood.

B2B COVER STORY - When Sue Klein’s grandparents chose Wisconsin farmland to start their greenhouse business in 1913, the location near Madison must have seemed like a perfect spot. More than a century later, few would disagree that the couple had foresight.

Part One of a three-part series on generational marketing examines what 50- to 70-something cannabis patients and consumers want.

Sandwiched between baby boomers and millennials, Generation X grew up operating under the radar. Part Two of a three-part series on understanding generational differences in dispensary customers explores this elusive generation.

The final segment in a three-part series on generational marketing offers insights into millennial and Generation Z cannabis buying preferences.

B2B COVER STORY - Retail technology developments are making it easier than ever to track inventory, store customer data and make sales.

Wherever you turn, people are talking about edibles. Merchandising and marketing are keys to turning talk into sales and injecting new life into this category.

When press is positive, everyone basks in the warmth. But when negative media hits, what you say and do are crucial to weathering the storm.

B2B COVER STORY - Habitat gardening, biodiversity and even pollinator plants have gone from fringe trends to integral parts of mainstream consumers’ identities as stewards of their natural worlds.

Just when you thought you had millennial marketing down pat, experts on marketing to the millennial generation are saying, “Not so fast.”

For many years, the garden centre industry has focused on the Baby Boomer generation, with good reason. Defined by the surge in births that followed World War II, the Boomer generation was the largest North America had ever known. Plus, they loved to garden and spend money on their landscapes and homes.

It’s no secret that Baby Boomers have been the cornerstone of the garden center economy. As industry expert and economist Dr. Charlie Hall says, “Boomers are why we’re in business.” But it’s also no secret this garden-loving group is aging.

Understanding generational differences in consumers can increase marketing effectiveness, consumer loyalty and your bottom line.