Jolene Hansen

Freelance writer.
Content marketing specialist.

I help B2B and B2C publishers and brands tell their stories. Let's talk about how I can help you tell yours. Reach me at jolene@jolenehansen.com .

HOSPITALITY & TRAVEL

International Hotels Group • July 2020

Nurtured By Nature Brand Copy

Ready to experience the renewing, restorative vibe that draws locals and visitors to the city's core? At Hotel Indigo® Rochester, the heart of downtown is right outside your door.

Crowne Plaza Accelerate • March 2020

4 Work-Life Blend Tips for International Travelers

International business travel is a golden opportunity for cultural enrichment, exploration, and just plain fun. When you globe-trot for business, take advantage of your good fortune during every moment of your trip.

Crowne Plaza Accelerate • June 2019

Immerse Yourself and Go Local on Your Next Business Trip

Living a great life while traveling for business means seeing and experiencing the best of every new city.

Hotel Indigo • November 2020

Explore Our Neighborhood: See - Hear - Taste

Brand copy for InterContinental Hotels Group's new Hotel Indigo Rochester Downtown. Rochester's dynamic downtown scene mirrors the international cast of locals and visitors that world-class medicine draws.

Crowne Plaza Accelerate • September 2019

Injecting Global-Mindedness Into Your Next Meeting

If your idea of prepping for multicultural meetings means skimming through internet guides on foreign business customs, think again.

Crowne Plaza Accelerate • May 2019

Work-Life Balance is a Myth. The Reality Is Actually Better

Mention “work-life balance” to a business traveler, and they’ll likely respond with something between a groan and an eye roll.

Crowne Plaza Accelerate • May 2019

6 Creative Meeting Formats for the Modern Meeting

Business-as-usual meeting spaces and formats don’t cut it. If your event doesn’t deliver an engaging, productive experience, you can forget about holding participants’ interest — or their attendance.

Garden Center Magazine • January 2019

Gateway to Green

B2B COVER STORY - Habitat gardening, biodiversity and even pollinator plants have gone from fringe trends to integral parts of mainstream consumers’ identities as stewards of their natural worlds.

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